Understanding Cookies
Learn how we use cookies to enhance your browsing experience.
Last updated: 19 July 2021
With this cookie policy, TrendMiner N.V. (Kempische Steenweg 309/5, B-3500 Hasselt, Belgium, with company number 0894.414.630) as data controller is providing information about the uses of cookies and similar technologies on our websites. For more information on how we process personal data, please refer to our Privacy Policy.
1. Definition
Cookies are small text files that are stored on your device when you visit a website. This allows this website to remember your actions and preferences (such as language, font, display options, etc.) during a certain period. The advantage of this is that when you visit the website again or navigate between different web pages, you don’t have to set your preferences again.
Cookies are used to facilitate and improve the browsing experience. When you visit the website, cookies ensure that your personal settings are recalled. In addition, data is collected about how the website was consulted, and so we can improve the overall performance of the website in terms of speed and operation.
Cookies can also be used for direct marketing and advertising purposes.
Cookies never function independently and are always linked to a website. Cookies in no way provide access to data on your device.
If you do not want a website to place cookies on your computer, you can change the settings of your browser.
2. General usage of personal data in connection with cookies
By using cookies, we collect, process, and use data, including personal data, for promotional and market research purposes in pseudonymous form and to adjust our website to your interests, for displaying or sending you – if applicable with your consent – information about us and to keep you updated about our products and services that might be of interest to you. Based on this technology we might get reports from our service providers that include references to personal or aggregated data. Aggregated data might include data like general demographic or usage characteristics describing the visitors of our websites.
3. Types of Cookies, Purpose and Lawfulness
In the following section you will find general descriptions about the types of cookies that are used on our website, including the purposes of these cookies.
Required Functional Cookies
Description:The required cookies enable the navigation and basic functionality of the websites, e.g. access to protected areas of the websites. If you configure your browser to prevent the storage of required cookies, some parts of the websites will not work properly. The legal basis for the collection of information by means of required cookies is either the necessity to carry out the contract (via the use of our website, if we have concluded such a contract with you) or a balance of interests between ours or the interests of third parties who set and use cookies and have a legitimate interest in the functioning of the website and your interests in a minimized use of your personal data.
Website Statistics
Description:These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. You can configure your browser to prevent the storage of our Website Statistics functionality cookies. The legal basis for the collection of information by our Contact form cookies is your consent.
Targeting or Advertising Cookies
Description:In some cases we make use of third-party service providers to track and analyze statistical information about the usage and scope of content that is used by individual users of our websites. This might result in cookies being set by the service providers to track the performance of our advertisement. These cookies might, for example store information about the browsers that have been used to visit our websites. The information provided to third-party providers by us does not include personal information, but the collected information might be linked with other personal information gathered elsewhere, if you are also using other services provided by us. Besides that we have contracts with advertising networks. These advertising networks track your online activities and navigation over time and across multiple websites or other online services by setting cookies. This might result in information being tracked about you across multiple browsing devices, like your PC or laptop, smartphone, or tablet. Third-parties use such information to target advertising for products and services based on your personal interests. This might result in advertisements being displayed on any of your browsing devices. The Advertising Cookies with their related services help us to analyze and monitor the effectiveness of our marketing activities. You can configure your browser to prevent the storage of Advertising Cookies. Beyond that we also offer special opt-out options for Advertising Cookies, which are described below. The legal basis for the collection of information by targeting/advertising cookies is your consent.
Chat Options
Description:We provide an easy way for you to contact us through chat on this website. Enable this option to load the chat option into the website. You can configure your browser to prevent the storage of our Chat functionality cookies. Beyond that we also offer special opt-out options for Advertising Cookies, which are described below. The legal basis for the collection of information by our chat functionality cookies is your consent.
Content Recommendations
Description:We will show you links to relevant content in our site that is related to content you have already read and shown interest in. You can configure your browser to prevent the storage of our Content Recommendations functionality. Beyond that we also offer special opt-out options for Advertising Cookies, which are described below. The legal basis for the collection of information by our Content Recommendations cookies is your consent.
Contact Form
Description:This site uses a number of forms to collect information from you for contact purposes. These forms are loaded from the Hubspot marketing platform. To display these forms, a script is loaded from their website. Additionally a cookie is placed by Hubspot to keep track of information you have entered. You can configure your browser to prevent the storage of our Contact Form functionality. Beyond that we also offer special opt-out options for Advertising Cookies, which are described below. The legal basis for the collection of information by our Contact form cookies is your consent.
View Videos
Description:This website contains a number of video’s that are hosted on the Vimeo and YouTube streaming video platform. These services will place a cookie and load a script from their website to make it possible to view these video’s directly from this website. Any advertisements shown may be based on your previous internet behaviour as known with these services. You can configure your browser to prevent the storage of our Video functionality. Beyond that we also offer special opt-out options for Advertising Cookies, which are described below. The legal basis for the collection of information by our Video functionality cookies is your consent.
4. Opt-Out
You can stop the placement of certain cookies on your device by setting the permissions on the GDPR Permissions page. In addition, you can use the browser settings to control and restrict the placement of cookies. In this respect you can also delete existing cookies. However, this can lead to a restriction of the functionality of our website.
You can set your browser to notify you before a cookie is placed or to refuse cookies. Below you will find some links with more information about the configuration of cookies in the most common web browsers:
TrendMiner has no control over the content of the above links. These links can be changed by the responsible owners of the respective browsers.
5. Used Cookies
In the following table you will find descriptions about the cookies used on our website.
Cookie name: PHPSESSID
Provider: TrendMiner www.trendminer.com
Use: To identify your unique session on the website.
Category: Required Functional cookies
Expiration: End of session
Cookie name: gdprc, gdprc_consents_{id}, gdprc_permissionbar_{id}, wordpress_logged_in_not_really_but_gdpr_permissions_set_{id}
Provider: TrendMiner www.trendminer.com
Use: Cookies used by the cookie banner. It stores your permission to activate other cookies. In case you do not give permission, other non-functional cookies remain disabled
Category: Required Functional cookies
Expiration: 10 years
Cookie name: tm-access-token
Provider: TrendMiner www.trendminer.com
Use: Cookie used for security authentication
Category: Required Functional cookies
Expiration: End of session
Cookie name: __cfduid
Provider: Cloudflare www.cloudflare.com
Use: Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.
Category: Functional cookies
Expiration: The cookie is a session cookie that expires after 30 days.
Cookie name: __zlcmid
Provider: Zendesk www.zendesk.com
Use: Cookies are used to store the user identity across visits and the user’s preference to disable our Live Chat feature.
Category: Functional cookies
Expiration: 1 year
Cookie name: __hssc, __hssrc, __hstc, hubspotutk
Provider: Hubspot www.hubspot.com
Use: Cookies are used to analyse traffic, store previously information on form and simplify new form submissions.
Category: Analytics
Expiration: __hssc: 30 min, __hssrc: session, __hstc, hubspotutk: 13 months
Cookie name: __utma, __utmb, __utmc, __utmz, _ga, _gid, _gat, AMP_TOKEN, gac, __utma, __utmb, __utmc, __utmz, __utmt, _gaexp
Provider: Google www.google.com
Use: Cookies are used to analyze traffic, user behavior, and optimize marketing campaigns.
Category: Analytics
Expiration: __utma: 2 years, __utmb: 30 minutes, __utmc: session, __utmz: 6 months, _ga: 2 years, _gid: 24 hours, _gat: 1 minute, AMP_TOKEN: 30 seconds to 1 year, gac: 90 days, _gaexp: 90 days
Cookie name: _ga, _gid
Provider: Google Ads Conversion Tracker www.google.com
Use: Cookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person. Used by Google Ads to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.
Category: Advertising
Expiration: _ga: 2 years, _gid: 24 hours
Cookie name: mp_{identifier}_mixpanel
Provider: Mixpanel www.mixpanel.com
Use: Traffic analysis, and in particular how users reached the platform.
Category: Analytics
Expiration: 1 year
Cookie name: _fbp, _fr, sb, datr
Provider: Facebook www.facebook.com
Use: Facebook Conversion Pixel – Cookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person.
Category: Advertising
Expiration: _fbp, _fr: 90 days, sb, datr: 2 years
Cookie name: personalization_id
Provider: Twitter www.twitter.com
Use: Cookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person.
Category: Advertising
Expiration: 2 years
Cookie name: UserMatchHistory, bcookie, bscookie, lang, lidc, lissc
Provider: LinkedIn www.linkedin.com
Use: Cookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person.
Category: Advertising
Expiration: lang: session, lidc: 24 hrs, UserMatchHistory: Max 1 month, bcookie, bscookie, lissc: max 2 years
Cookie name: tuuid, IUUID
Provider: Demandbase www.demandbase.com
Use: tuuid – Analytics and advertising services. IUUID – Performance and optimization.
Category: Advertising and Targeting
Expiration: 2 years
Cookie name: __stid, __stidv, st_samesite
Provider: ShareThis www.sharethis.com
Use: ShareThis cookies help to share site content on social media sites.
Category: Advertising
Expiration: __stid, __stidv: 1 year, st_samesite: session
Cookie name: _clck
Provider: Microsoft Clarity
Use: Persists the Clarity User ID, unique to that site, on the browser.
Category: Analytics
Expiration: 1 year
Cookie name: _clsk
Provider: Microsoft Clarity
Use: Connects multiple page views by a user into a single Clarity session recording.
Category: Analytics
Expiration: Session
Cookie name: CLID
Provider: Microsoft Clarity
Use: Identifies the first time Clarity saw this user on any site using Clarity.
Category: Analytics
Expiration: 1 year
Cookie name: ANONCHK
Provider: Microsoft Clarity
Use: Indicates whether MUID is transferred to ANID, used for advertising. Clarity does not use ANID, so it’s always set to 0.
Category: Analytics
Expiration: Session
Cookie name: MR
Provider: Microsoft Clarity
Use: Indicates whether or not to refresh MUID.
Category: Analytics
Expiration: 1 week
Cookie name: MUID
Provider: Microsoft Clarity
Use: Identifies unique web browsers visiting Microsoft sites. Used for advertising, site analytics, and other operational purposes.
Category: Analytics
Expiration: 1 year
Cookie name: SM
Provider: Microsoft Clarity
Use: Used in synchronizing the MUID across Microsoft domains.
Category: Analytics
Expiration: Session
You can stop the placement of cookies on your device by using the opt-out options. In addition, you can use the browser settings to control and restrict the placement of cookies. In this respect you can also delete existing cookies. However, this can lead to a restriction of the functionalities of our websites.
Of course, if you have any questions, comments or complaints in connection with this Cookie Policy, you are also welcome to contact TrendMiner’s Data Protection Officer directly:
TrendMiner NV
Kempische Steenweg 309/5
B-3500 Hasselt, Belgium
email: privacy [at] trendminer.com
Phone: +32 11 263 830
